Social media marketing glossary

Simple explanations of social media and influencer marketing terms, with examples.

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Audience size is the number of followers, subscribers, or viewers a creator has

Engagement rate compares actions such as likes and comments with followers or content views, as a percentage

Follower growth rate shows how much an account's follower count has grown or fallen, as a percentage of its starting count

Impressions count how often content is shown, while views count plays or displays under each platform's rules

Reach is the number of different accounts or people your content was shown to over a set time