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A social media marketing platform for discovering and verifying creators, analyzing competitors, and creating effective campaigns.

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From first search to campaign-ready shortlist

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One search, three platforms

Find relevant creators across TikTok, Instagram, and YouTube without rebuilding the same search in separate tools.

Meaning beyond exact keywords

Semantic search understands the idea behind your brief, helping you discover creators that rigid keyword matching can miss.

A clear decision for every profile

Classify creators as you review them, keep promising options visible, and move the strongest fits forward.

Built for the searches that shape your campaigns

Whether you are entering a new category or scaling a proven program, Rufka turns creator discovery into a workflow your whole team can move through.

Creator search interface showing skincare creators across social platforms

Turn a brief into a creator shortlist

Describe the audience, niche, or creative angle in your own words. Rufka searches across platforms and brings the most relevant creators into one focused list.

Find credible voices in any niche

Go beyond exact keywords to uncover creators whose content, context, and audience align with the idea behind your campaign.

Creator shortlist organized into fit, maybe, and pass groups

Build a roster you can return to

Classify profiles as you review them, keep promising creators visible, and create a reliable pool for this campaign and the next.

Four social media marketers smiling as they review a campaign together on a laptop

Creator discovery should end with a decision, not another spreadsheet

Built for modern creator teams

Search, assess, and shortlist in one focused workflow

Your next best-fit creator is already out there

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